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Allen Weiss

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Allen Weiss
Why B2B marketing training isn’t working
06 June 2022 • Findings from the new ‘State of B2B Marketing Training’ report from MarketingProfs reveals major deficiencies that can be overcome, according to Founder Allen Weiss, who is also a Professor of Marketing at the University of Southern California’s Marshall School of Business.
About Allen Weiss

Allen Weiss is Founder, CEO, and Positioning Practice Lead at MarketingProfs, and a Professor of Marketing at the University of Southern California’s Marshall School of Business. Over the years, he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also Founder and former Director of Mindful USC.