Alistair Reid

19 October 2020 A top-ten Premier League football club was able to significantly boost social media marketing performance with a series of well-calibrated tweaks. Alistair Reid explains. 
01 October 2019 The rate of social commerce adoption in Southeast Asia is rapidly accelerating. Neha Khullar and Richard Reid, both of Iris Concise, Singapore, explore some of the strategies to follow.
04 September 2018 Retail is changing and so are the formats through which to influence purchase. On Device Research’s Alistair Hill talks through some of his firm’s findings in this area.