Alex Igelsböck

29 January 2020 Do chief marketing officers still have a role in today’s business? Yes, says Adverity’s Alexander Igelsböck – but they need to adapt to changing circumstances.
24 May 2019 Generating data insights to help guide marketing strategies remains a huge task for many companies to overcome, but augmented analytics offers a solution, says Alex Igelsböck. With businesses requiring an estimated 151,717 more data scientists, to sort, clean, and process vast amounts of data, this time consuming process appears to be insurmountable. As a result of the depleted skilled workforce, companies are turning to machine learning (ML) and artificial intelligence (AI) to gain