Agathe Guerrier

Super Bowl is US advertising’s biggest event, but it shouldn’t become the only event. BBH LA’s Agathe Guerrier looks back at this year’s crop of ads and wonders whether keeping creative excellence, big ideas and big budgets, for just one moment in the year has led to advertising not practising those qualities more often.
Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London.