Future of Strategy 2022: TBWA’s Agathe Guerrier on essential strategy skillsets and the evolution of brand purpose
06 September 2022 • As part of the Future of Strategy 2022 report, Agathe Guerrier – Global Chief Strategy Officer at TBWA\Worldwide – spoke to WARC’s Anna Hamill about the comeback of strategy generalists, brand experience and how marketing in the metaverse can be successful.
05 February 2019 • Super Bowl is US advertising’s biggest event, but it shouldn’t become the only event. BBH LA’s Agathe Guerrier looks back at this year’s crop of ads and wonders whether keeping creative excellence, big ideas and big budgets, for just one moment in the year has led to advertising not practising those qualities more often. Here’s why every brief should be a World Cup final.
11 July 2018 • Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London. Second up is Agathe Guerrier, current head of strategy at BBH LA.
About Agathe Guerrier
Agathe Guerrier is Global Chief Strategy Officer at TBWA\Worldwide.