Adriana Waterston

16 April 2019 For decades, the rule of thumb for US media companies and advertisers was that advertising on mainstream, English-language TV needed to be in English, and advertising on Spanish-language TV needed to be in Spanish. But the reality is that consumers’ viewing isn’t siloed, so does that rule of thumb still stand? Adriana Waterston, SVP of Insights and Strategy for Horowitz, explores the topic.