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Aarti Bharadwaj

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Aarti Bharadwaj
Driving real-time media strategies with data and signals
10 March 2021 • Data-derived signals regarding states and traits increasingly form the basis of how marketers strategise, execute and optimise campaigns, writes Aarti Bharadwaj.
About Aarti Bharadwaj

Aarti Bharadwaj is Vice President, Analytics, APAC at Essence, a global data and measurement-driven media agency which is part of GroupM.