About Aakriti Goel
Aakriti is a hybrid strategist whose business cards have been as diverse as the many countries she calls home. Starting in social media back when a ‘tweet’ was just a sound that birds made, she progressed to leading regional strategies for brands like Uber, Nestle, Unilever and Subway. Along the way she was recognized as ’30 under 30’, won some global awards including Cannes Lions, WARC, Effies, and launched a social enterprise. Currently she heads the Strategy & Data team for Cheil MEA overseeing an equally hybrid team of data analysts and brand strategists.