Chair of Judges
Kristi Argyilan – Senior Vice President, Media and Guest Engagement, Target
Since July 2014 when she joined Target, Kristi has been responsible for leading and integrating Target's paid, earned, owned and shared media initiatives. Since her arrival, her team has spearheaded several key campaigns, including Target Holiday, Target Style, Target Run and the Grammy's as well as expansion of all digital capabilities including Target's private digital media marketplace, Target Media Network, and Target digital media exchange, Target Guest Access.
Prior to Target, Kristi led Mediabrands Automated Marketplace Development as President of MAGNA Global North America and expanded it to include trading desks, advanced analytics, technology in complement to custom content, and strategy. An AdAge Woman To Watch 2014, she has also held senior positions with UM, Arnold in Boston and Goodby, Silverstein & Partners.
Heather Bresnahan – Director, International Media, Microsoft
Heather started her current role in 2016. She oversees the team responsible for the Global Advertising Brand and Digital Performance efforts in more than 50 markets. Heather has worked for Microsoft since 2013 and developed its global media agency ecosystem and built upon existing media agency relationships. The Agency Management and Advertising Planning team is responsible for long range strategy and day to day management of Microsoft's agency ecosystem, including creative, media, digital and search agencies. Prior to joining Microsoft, she spent nearly seven years as Vice President, Digital Media for Novus Direct, a division of Omnicom Media Group.
Paul Dalton – Chief Media Officer, International, DigitasLBi
Paul is responsible for leading and growing the agency's media offering across international markets, helping to blend data, creativity and technology to deliver transformational media strategies for clients. Before moving to DigitasLBi's London office in 2015, Paul was Executive Vice President, Communications Planning at DigitasLBi in New York. With overall responsibility for communications planning, offline media and media tools, he led key media accounts including Delta, the New York Stock Exchange and Motorola. Prior to joining DigitasLBi in 2012, Paul spent 11 years at ZenithOptimedia in London and New York. Paul has been named an Agency Innovator by The Internationalist.
Ete Davies – Managing Director AnalogFolk, Co-Founder of Stripes, BIMA 100
Ete manages AnalogFolk London; an independent digital agency, where the mission is: "Using Digital to make the Analog world better." He joined the agency in 2015 and before that worked for more than 15 years at digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo. Ete has worked across a range of sectors and on innovative and award-winning projects. He is the co-founder of Stripes, a UK-based initiative that creates opportunities for people from the Black Asian and Minority Ethnic (BAME) community, across the creative industries. For this he was recognised in the "BIMA 100" which honours people who are shaping the future of Britain's digital industry.
Jonas De Cooman – Co-CEO and CMO, Appiness
Jonas has worked for more than 10 years in FMCG at companies like Unilever and Coca-Cola in Brussels, Rotterdam, London and Paris. In his last role, he was senior brand manager for Coca-Cola, responsible for leading the European #ReasonsToBelieve campaign. After an exec MBA at Chicago Booth, Jonas co-created Appiness. In October 2016, with the broadcasting and advertising industry, Appiness launched Spott, a second-screen content and commerce app in Europe that allows viewers to interact with their favourite shows and to buy what they see. Spott has now rolled out into Latin America and Asia.
Jose Gutierrez Cuellar – Global Head of Client Technology
Jose is truly focused on delivering business transformation by leveraging technology as an enabler for change. He oversees a multinational team responsible for innovation and technology, product development, and the technology components of client business, operations and portfolio management. Many technology initiatives that support marketing and PR, CRM, data and visualisation, client transformation, knowledge management, campaign management, start-up incubation and digital processes have been successfully implemented and managed under Jose's remit. He is a Havas Media Group Member of the global management team and reports to the global managing director of the group.
Omaid Hiwaizi – Global Head of Brand Experience, Blippar
Omaid worked as a graphic designer on i-D magazine before entering the agency world as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. He's passionate about how creative technology can be used to transform how people engage with the world, with brands, and with each other. At Blippar, he works with brands and agencies to develop the next generation of marketing engagement strategies using augmented reality and artificial intelligence.
Jason Lonsdale – Chief Strategy Officer, Mekanism
Jason has worked in brand and creative strategy at leading agencies in five countries. He has worked on award-winning campaigns for some of the world's most famous brands, including Land Rover, McDonald's, Toyota, T-Mobile, Ben & Jerry's and HBO. Jason has also taught planning at Miami Ad School, and was chair of the Account Planning Group in Australia.
Tom Morton – Head of Strategy, R/GA US
Tom works with iconic, innovative brands, including ESPN, Samsung, Verizon, Google, Coke, The Museum of Modern Art, YouTube, Dos Equis, adidas, PlayStation, Sony, and Virgin Mobile, and has won gold advertising effectiveness awards for Dos Equis and Virgin Mobile. He builds and leads multi-disciplinary teams across brand strategy, innovation, communications planning, media, analytics, and social media. Tom's work also extends into media and popular culture. He has covered Super Bowl advertising for The Guardian, turned his Twitter feed into a book published by Random House, and sits on the advisory board of Wharton Business School's Future of Advertising Program.
Julie Anne Mossler – Head of Brand and Global Marketing, Waze
Julie pushes companies to blur the lines between PR, business development and marketing to grow their market share and evolve. Her current focus is bringing empathy to mobile products and people as technology becomes ingrained in the most sensitive parts of daily life. Prior to managing Waze comms during acquisition by Google in June 2013, Julie was both the first PR and Consumer Marketing hire at Groupon, building the global policy and communications departments and navigating through the company's IPO. She shaped policy on controversial deal categories, served as primary global spokesperson and developed award-winning integrated marketing stunts to accelerate growth.
Tamara Sword – Founding Director, TRM&C Ltd
TRM&C Ltd is a strategic marketing agency for high growth, high tech companies. Tamara is also the co-founder of infltr, a camera app named Best New App by Apple in over 150 countries. Tamara was previously CMO at augmented reality start-up Aurasma (acq. HP $11bn. 2011) and VP Marketing EMEA at HP before founding TRM&C. Tamara presents at conferences around the world and writes for The Huffington Post about technology, marketing and the way we live. She was recently voted in the top ten most influential individuals in Mobile by readers of The Drum.
Daan van Rossum – Regional Strategy & Innovation Director, Ogilvy & Mather
Daan is a strategy director, speaker and trainer with more than 15 years of experience in digital and integrated marketing. Now in his ninth year with Ogilvy & Mather, he has worked for the agency in five offices across Europe, USA and Asia-Pacific – going from consulting clients on digital media opportunities in his hometown of Amsterdam to leading integrated strategy, behavioural science and innovation across several local and regional clients in Vietnam. His clients have included Coca-Cola, Unilever, Kimberly-Clark, DuPont, GE Capital, IKEA, MetLife, Thompson Reuters, IBM, American Express, GSK and Johnsson & Johnsson.