WARC Media Awards – 2019 Use of Tech Judges

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Chair of Judges

Isabel MasseyIsabel Massey – Global Media Director, Marketing, Diageo

Isabel is Diageo’s first-ever Global Media Director, leading Diageo’s media strategy and planning process as well as transforming the spirit and beer producer’s media capabilities. She steers a team of media specialists tasked with making Diageo’s brands, from Guinness to Smirnoff, as relevant today as they every have been and ensuring their digital footprint is as effective as possible.

The Panel

Bohb BlairBohb Blair – Global Chief Experience Officer, Starcom

Bohb’s passion lies at the intersection of technology and ideas, where next-generation strategy and design combine to create experiences that meaningfully connect consumers to clients’ brands. He is a creative and conceptual thinker who most recently served as lead for the Starcom USA Experience Design practice. He has won multiple Cannes Lions for transformative global-to-local work, including Airbnb’s ‘Night At’ platform, that transformed unexpected locations into real listings, generating increases of 32% in awareness and 14% in consideration. Previously, Bohb led the Invention group at Mindshare Chicago. Under his direction, the team created award-winning media campaigns for clients like Huggies, Cottonelle, BP, Poise and Kotex.

Karen CrumKaren Crum – Head of Strategy, McCann London

Karen’s 15 years in the industry have been fuelled by a rare blend of experiences – she’s a musician who’s been featured on BBC 6 Music and recorded at Abbey Road Studios, who started out as a Bioinformatician building algorithms to analyse the human genome and came into advertising/communications to use her creative streak to help solve problems. First at Ogilvy and since 2012 at McCann, Karen’s led award-winning strategy and teams. She is the strategist behind the Xbox Fanchise Model campaign, which won a Grand Prix at Cannes 2018. Karen is also a diversity champion, mentoring female creatives via SheSays London, and a keen speaker at events.

Sonal NarainSonal Narain – SVP, Group Global Strategy Director, Energy BBDO Chicago

As a planner interested in transforming business through digital content and behaviour change, Sonal has led strategy departments at major creative agencies in Asia, such as Wieden+Kennedy India and Ogilvy Singapore. At Ogilvy, she worked extensively on brands like Huggies and Coca-Cola, leading strategy, setting up social media centres, creating content, apps and programs to drive powerful work. Sonal also started Ogilvy Change, the first behavioural economics practice of its kind in the region, which worked with both government and commercial clients to provide solutions that shape consumer behaviours. She has also worked with government bodies on social-change projects spanning health, environment and nation branding. At Energy BBDO, Sonal shapes global strategies across the SC Johnson brands.

Vincent NiouVincent Niou – Head of Programmatic, APAC, Essence

Based out of Singapore, Vincent heads Essence’s programmatic media planning and activation team across the region. Under his leadership, the agency’s programmatic media investment across APAC has increased more than five-fold in a single year. Vincent joined Essence in 2011 and has risen through the ranks, holding positions across disciplines including media planning, media investment and programmatic out of the agency’s New York and San Francisco offices. Previously, he worked at DAE and Starcom in digital media planning and buying roles. Vincent is especially passionate about digital advertising technology and its role in enabling brands to earn relevant and valuable connections with their audiences.

David NorrisDavid Norris – UK Creative Strategy Lead, Snap Inc.

David works in partnership with creative agencies, media agencies and clients to deliver innovative and integrated mobile campaigns on Snapchat. David's previous experience includes: European Planning Lead for Apple’s creative agency, TBWA\Media Arts Lab, and Strategy Lead at ZenithOptimedia UK. David also ran the Nike account across Europe at Mindshare WW after a variety of creative, strategic and content roles within Mindshare UK.

Jean-Guillaume PaumierJean-Guillaume Paumier – Global Digital Partner, Vizeum

Jean-Guillaume’s passion is delivering transformational leadership to help brands win in an age of digital-first marketing globally. In his career, he has held global media agency roles working alongside pioneering brands such as Google, YouTube, Hendrick’s, Burberry and IKEA. All the brands have one common trait: innovation at scale is the consistent ingredient for growth. As Global Digital Partner at Vizeum, his current role is to lead digital strategy for key accounts, media partners and ensure a digital-first culture and knowledge internally.

Tim PolderTim Polder – Consultant

After stints at Saatchi, DDB, R/GA, and as a board member of Innovation Social, Tim is currently an agent for hire. He has bounced around continents making things, including using VR to make Shakespeare an interesting part of the UK curriculum, and redefined the skincare category at least once. He connected dogs and State Farm insurance in a meaningful way, while also steering State Farm through their re-brand, and helped teach 40m UK non-rugby fans about Samsung’s Rugby World Cup Partnership. In his spare time, Tim champions social causes – the latest effort being to try and change legislature so that gay men can donate blood.

Rosh SinghRosh Singh – Managing Director EMEA, UNIT9

As a leader specialising in the creative application of technologies for brands, Rosh has been involved in the agency, production and start-up world running successful businesses and executing work for some of the world’s biggest brands.

Jack SmythJack Smyth – Head of Innovation, Mindshare Australia

Jack is focused on emerging media platforms and creative technology. This sees him working with a diverse network of brands, platforms and entrepreneurs across the globe for clients such as Nike, FOX Sports, Volvo and IKEA. His recent work has won several awards, such as Cannes 2018, Platinum and Gold wins at Tangrams 2018, Global Smarties 2018, M&M Awards 2018 and Festival of Media 2017.

Lorenzo WoodLorenzo Wood – Chief Innovation Officer, Publicis Sapient

Lorenzo has 26 years of experience in the agency world leading technology, strategy, insight and product teams. At Publicis Groupe, he uses his experience of developing new technologies and understanding their impacts to advise senior business leaders and convince them to adopt bold strategies for growth. He has won Innovation Social’s Innovator of the Year and is both a start-up mentor and angel investor with a passion for making impossible things work, and helping others do the same.

Dillah ZakbahDillah Zakbah – Technology and Innovation Director, BBH LA

Starting her advertising career in BBH Singapore in 2009, Dillah is a creative and technology production hybrid who is instrumental in most of Nike’s Southeast Asia experiential build, including notable projects such as Hyper Court. Dillah was also a pioneer team member of tech start-up Piethis.com, the first Asian start-up to be acqui-hired by Google. Dillah also managed the innovation team in BBH Singapore, leading them in creating a branded gaming studio and several other technological products in the form of apps and IoTs for BBH and its clients. Dillah was one of the five international creatives chosen by AdAge for their 2018 annual ‘Creatives You Need to Know’ list.

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