WARC Media Awards – 2019 Use of Data Judges

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Chair of Judges

Scott MarsdenScott Marsden – SVP, Head of Marketing, Parachute

Previously as Head of Global Media, Performance, and Lifecycle Marketing at Spotify, Scott led end-to-end strategy and activation for Spotify’s on- and off-platform advertising and communication. Prior to Spotify, Scott worked at DigitasLBi where he led the New York media practice and American Express. Prior to joining DigitasLBi in 2013, Scott worked at Initiative, where he led the digital division for MillerCoors, Hasbro, and USAA. He also worked at True Action Network, where he served as VP, Marketing Director; and at OMD and Ogilvy, on brands including Frito-Lay, Absolut, GE, Visa and IBM. He recently joined Parachute.

The Panel

Dana Al-KutoubiDana Al-Kutoubi – Head of Strategic Planning, Saudi Arabia, JWT

With roles in both account management and planning, Dana has been with JWT for 14 years. Her experience covers a wide range of categories, including banking, luxury, FMCG and telco leading and managing different projects across the MENA region, with a specific focus on Saudi. In 2008, Dana extended her KSA consumer expertise by relocating to Jeddah to lead businesses telecom, technology & FMCG categories. Dana moved into planning in 2010, and relocated to the Riyadh office, where she could leverage her natural curiosity about consumers, and Saudi in particular. Dana currently brings insights and category understanding to businesses in Saudi and the Gulf.

John BarhamJohn Barham – Head of Paid Media and Analytics, ROAST

John brings to the ROAST team a wide knowledge of all things paid and analytics, how these channels best work together, and how advertisers can maximise their success in these areas. He is spearheading the development of ROAST’s paid media channels and analytics services, covering aspects from scalable automation through media and technology capabilities, to the development of cross-media and consumer-centric approaches. His digital career began 11 years ago as a PPC Account Executive working across clients such as British Gas, John Lewis, Swiftcover and the BBC. In his last role, John oversaw the PPC, paid social, display, affiliates and analytics departments at 360i London.

Lisa CecchiniLisa Cecchini – Vice President of Media and Analytics, Situation

Lisa has been with Situation for more than 12 years, leading initiatives and innovations in online media, search engine marketing, quantitative research, and data analysis. She has worked on a variety of clients including long-running Broadway hits Wicked and Mamma Mia!, institutions such as The Metropolitan Opera, and live event brands like Wanderlust. Lisa actively leads agency initiatives that further the community development in digital through Situation-produced events and TEDxBroadway. Lisa is also a weekly contributor to The Broadway Briefing, Broadway’s leading newsletter, penning articles about data trends. Additionally, Lisa is a guest lecturer on digital marketing for graduate students at Yale, Columbia, and Brooklyn College.

Deepak ChandranDeepak Chandran – Head of Insights, YouTube, Google

Deepak is a global insights and brand strategy specialist with more than sixteen years of experience in client-side insight and research agency leadership roles. Currently he works in Google as Head of Insights for YouTube and is focused on solving critical brand challenges by harnessing the power of big data, advanced analytics and live, in-market experiments. Prior to Google he led the insights program at Johnson & Johnson, Mondelēz and Fonterra, serving multiple business requirements ranging from strategic choice setting and innovation to shopper and communication initiatives. He believes that the future of research is in answering the ‘Why’, as the ‘What’ is already known to us.

DuBose ColeDuBose Cole – Head of Strategy, VaynerMedia London

As Head of Strategy for the London office of VaynerMedia, DuBose’s focus is on ensuring the agency’s output is strategically positioned to be effective, culturally relevant and attention-grabbing. His background spans creative and media agencies, fostering a belief that the best work is integrated – driven by consumer behaviour and the data it creates. DuBose’s current and former clients include RBS, Shell, Diageo, UNICEF, LG, Volvo, AMEX, Samsung and BP.

Ian ForresterIan Forrester – Senior Vice President, Research & Analytics, Whalar

In a career that started brand-side – with positions at L'Oréal, Nestlé and Tate & Lyle – Ian honed his insight and planning skills, leading to his role as Senior Business Insight & Planning Manager at Sony Pictures. In 2012, Ian joined Unruly, where (as Global Senior Vice President, Insight & Solutions) he oversaw a team that helped brands optimise video creation and distribution and helped deliver several game-changing products, such as a powerful cultural analysis tool with MediaCom and Hofstede Insights. Most recently, Ian has brought his skills to Whalar in the influencer marketing space, where he is currently running world-first research projects and establishing the company as a ‘house of influencer insight’.

Nicole HartnettNicole Hartnett – Senior Marketing Scientist, Ehrenberg-Bass Institute

Nicole is an advertising and media researcher with a particular interest in how to design effective advertising content. Her research activities span advertising measurement, advertising management and decision making, distinctive brand assets, brand performance metrics, and consumer behaviour. She has also published work in international journals such as the Journal of Advertising, Journal of Advertising Research, and the European Journal of Marketing.

Saskia JonesSaskia Jones – Data Strategy Director & Partner, BBH

Saskia started her career at social and digital agency, Deep Focus London, where she cut her teeth providing strategic insight and measurement for clients such as Tesco Mobile, Renault and Sky. During her five years at BBH, she’s built up the social and digital data offering, and in doing so, has developed world-first brand measurement and embedded data and insight all the way through the creative process, informing and optimising the agency’s most effective and award-winning work – spanning Tesco, KFC and Virgin Media.

Felicity LongFelicity Long – Managing Director, Connected Execution, MediaCom Global

Felicity joined MediaCom from Dentsu in 2018. She is responsible for digital activation across MediaCom’s global client base and ensuring that best practice and innovation is ported out across the global network. Felicity has been in the industry for more than 15 years, working across many sectors and brands. She was awarded the IPA Women of Tomorrow Award in 2014.

Belinda LushBelinda Lush – General Manager Digital Audience, NZME

Belinda is a life-long evangelist of digital and data driven marketing. Having spear-headed marketing and commercial functions client side for over 20 years in Australia and the UK at organizations including Fairfax, The Daily Mail Group and the BBC (lonelyplanet.com), she then made the move to agency-side in the US in 2014. In 2016, she moved to Auckland to take on her current role at Colenso and is the chief advocate for Customer Experience leading data, CRM & social projects across a range of Colenso clients including Spark, NZ’s largest telco, the Bank of New Zealand, Fly Buys & Fonterra.

Aoife MurphyAoife Murphy – Executive Strategy Director, Boys + Girls

Aoife is an award-winning strategy director for Ireland’s largest independent creative agency, Boys and Girls. With experience in European and Australasian markets, her projects include global social strategy for alcohol brands, digital product innovations for FMCG and communications strategies for world-first experiences. Her belief in the strength of an integrated approach has resulted in international effectiveness awards including ADFX and Effies. Clients include Fitbit, Samsung BMW, MINI, Air New Zealand, McDonalds and SKY TV. A regular writer and speaker, Aoife has contributed to international marketing titles and is a regular on panels.

Luis NavarreteLuis Navarrete – Head of Global Search Marketing, LEGO Group

Luis has more than 14 years' experience in search marketing with cross-functional expertise in technology, business management and leadership. He defines the LEGO Group global strategy for search marketing activity and has created a global organisation that reaches both children and parents with engaging content in more than 140 markets. Luis participates actively at conferences and in specialised publications about search marketing and business leadership and plays an active role in the search community. He is also a member of the board of directors of SEMPO, a fellow of the Marketing Society and a member of The Institute of Practitioners in Advertising’s advisory board.

Chandler NguyenChandler Nguyen – Vice President, Product, APAC, Essence

Joining in 2014, Chandler played a critical role in growing Essence’s APAC operations from one to nine offices across Singapore, Indonesia, Australia, India, Japan and Korea. Starting as a biddable media and performance lead for APAC, he later headed the agency’s media planning practice across APAC, managing a team of more than 60 members and covering all clients in the region. A graduate from the Nanyang Technological University in Singapore, Chandler’s previous positions include Digital Director at advertising agency Edge Asia, as well as Co-Founder and Managing Director at digital agency IDM in Vietnam.

Benoit WeisserBenoit Weisser – Chief Strategy Officer, Asia, Regional Capability Lead, Brand Strategy, Ogilvy Asia

With a background in consumer insight, innovation and .com-era digital, Benoit joined Ogilvy in 2003 in Bangkok as the regional planner on Dove. Since then, he has lead strategy across a variety of briefs in FMCG, B2B and technology, covering accounts such as GSK, UPS, Mondelēz, and Unilever-owned Pond’s. Benoit was promoted to Ogilvy Asia’s Head of Strategy Integration & Effectiveness in 2013, and in July 2017, he was promoted to Chief Strategy Officer of the unified Ogilvy Asia group and its regional lead for Brand Strategy – leading a team of more than 450 strategists across the region. He is a two-time winner of Campaign Magazine’s Asia-Pacific Planner of the Year (2014 and 2018).

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