WARC Media Awards – 2020 Channel Integration Judges
Chair of Judges
Vasileios Kourakis – Global Director, Marketing ROI, Consumer Product Division, L'Oréal
Since September 2017, Vasileios has been based L’Oréal’s head office in Paris, France. He has designed a global ROI measurement programme for key markets and categories, utilising a complementary toolkit to answer both strategic and operational questions for the Division and countries. Prior to this, Vasileios ran Marketing Effectiveness for L’Oréal UK for four years, and has also worked for Mediacom, Millward Brown Optimor and Ninah Consulting (Zenith Optimedia). Vasileios has obtained postgraduate qualifications from Oxford University and University of London, as well as graduating from The Marketing Academy UK in 2017.
Charu Aggarwal – Chief Strategy Officer, India & SEA, Havas Media Group
A Chevening Scholar awarded by British Commonwealth, Charu has more than two decades of digital, creative and media strategy experience. She has worked across a range of Fortune 500 brands including P&G, GSK, Samsung, FOX Network, Reckitt-Benckiser and Nokia in APAC, MENA and global remits.
Jo Arden – Chief Strategy Officer, PublicisPoke
Jo is responsible for strategic excellence across the agency. Prior to joining PublicisPoke this year, Jo was CSO at MullenLowe Group UK where she led a team of multi-discipline strategists on commercial, Government and NFB brands. Jo is a Fellow of the IPA where he also sits on the Effectiveness Leadership Group.
Sarah Baumann – Managing Director, VaynerMedia London
Prior to her current role, Sarah was the Deputy CEO of Leo Burnett London, where she spent 16 years in roles including Managing Director of the luxury and lifestyle boutique division, Atelier, Group Talent Strategy Director and Head of Account Management. She was also the co-Founder of VivaWomen. Sarah was also the Director of Marketing at the People's Vote Campaign.
Shann Biglione – Executive Vice President, Head of Strategy, Zenith USA
Shann leads strategy for platformGSK, Publicis Media's dedicated media group for GlaxoSmithKline. His career has spanned across Europe, Asia and North America, working for brands including Disney, P&G, LVMH, L'Oréal, BMW and Coca-Cola. Shann was published in marketing book Eat Your Greens, and was voted 40 Under 40 by Campaign Asia.
Karine Courtemanche – Chief Executive Officer, PHD and Touché!
Karine is CEO for two Omnicom Media Group agencies in Canada, making her one of the youngest professionals in the industry to attain these positions. Her rapid ascent comes as no surprise to those who have seen how she embodies the agency values, her encompassing leadership and unparalleled ability to engage her team and clients.
Maria Dankova – Director Business Analytics, Ebiquity
Maria joined Ebiquity in 2009 where she has worked with Ebiquity's growing analytics team. Maria also had the opportunity to move client side and work for McDonald's. Both her client- and agency-side experiences allowed Maria to gain great insight into common business pressures and how internal and external analytics teams can become invaluable partners at driving key business decisions.
Kim Einan – Executive Vice President, Head of Strategy, Starcom USA
Kim has proved to be a leader at Starcom in creative, strategic thinking and implementation. She leads Starcom's Experience Design (XD) practice, which infuses creativity into client work, ultimately helping to drive businesses forward. She sits on Starcom's Global Strategy Council, the Global Product Acceleration Team (PAT) and pioneers strategy and product initiatives for the agency.
Pancho González – Co-Founder & Chief Creative Officer, Inbrax Chile
Pancho was awarded an MBA at the Berlin School and is an MBA Professor at Usach. He was formerly a Director at Achap and Director and VP at IAB Chile. He has judged most global festivals, including Cannes, and has been an AME jury chair, while his work has won more than 150 times across all major award schemes.
Darren Hawkins – Strategy & Insight Director, McCann Manchester
Darren leads McCann's strategy delivery on the Aldi business across the UK and Republic of Ireland. A champion of the commercial benefits of a robust effectiveness culture, he has won many IPA, Effie and MRS Awards. Before McCann, he worked at JWT on Shell and TNT International Express and then started his own digital agency working with Kellogg's and Coca-Cola.
Daniel Krauß – Head of Strategy, Select World
Daniel focuses on premium brand-building in beauty and fashion, among other categories. He describes himself as a creative strategist with a sound understanding of the consumer on the one hand and media and business requirements on the other. He started his career at the global agency network FCB, then moved on to TBWA before joining the independent agency Select World.
Mario Morby – Head of Planning, FP7 McCann Dubai
With nearly 20 years' experience, Mario has helped a range of different brands grow. He now oversees strategy across a range of clients including Uber, Arla and Unilever. Formerly Associate Planning Director at McCann, he worked across Mastercard, Alpro and Perfetti Van Melle. Prior to McCann, he led strategy for Aston Villa football club.
Dino Myers-Lamptey – Founder, The Barber Shop
Dino founded The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. It works with businesses that are driven by a purpose and which strive to enrich culture through the pleasure they bring.
Jane Ostler – Global Head of Media Effectiveness, Kantar
Jane is responsible for strategy, thought leadership, and the delivery of solutions and expertise to address clients' needs. She is a frequent public speaker and commentator on media. She ran digital units at Ogilvy, Mindshare and JWT, worked as a clientside marketer, and was previously UK MD of Media & Digital at Kantar Millward Brown.
Sumegha Rao – Executive Strategy Director Unilever, Ogilvy Singapore
Sumegha spearheads the global strategy team for WPP@Unilever across Pond's, Vaseline and Comfort SEA. Prior to this role, she led planning at Publicis One and Mindshare Indonesia working on the group's largest clients including L'Oréal and Nestlé. She has had multiple wins at the APAC Effies, WARC Prize for Asian Strategy, UL Crafting Brands for Life and YouTube Ad Awards.
Gianluca Toccafondi – Global Integrated Media Manager, IKEA
Gianluca has more than 15 years in strategic planning and media transformation. Currently Integrated Media Manager at IKEA Global, he led the global media pitch for IKEA in 2016, which transformed the way that IKEA managed media.