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Benchmark your advertising

Use WARC’s tools and rankings to plan your advertising investment with confidence, and see how you stack up against the competition.

Investment and ROI benchmarks

  • Use category-level advertising:sales ratios to determine how much you should be spending on advertising
  • Consult WARC’s exclusive media allocation data to see how highly effective campaigns split their budgets between media channels
  • Use our ROI benchmarking tool to compare your advertising with the campaigns in the WARC database
ROI Benchmarker

The world’s best campaigns and companies

  • Compare your work with the best in the business using the WARC 100, an industry-leading ranking of the world’s best campaigns
  • Use the Brand and Advertiser rankings to see which companies in your category are developing high-performing marketing
  • Make your advertising work harder using WARC’s analysis of high-performing campaigns
WARC 100

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