UK Adspend to Rise 4.2% in 2005

06 January 2005


Advertising expenditure in the UK is expected to rise by 4.2% this year at constant prices (after allowing for inflation).

These figures are published today in the Advertising Association's Advertising Forecast, researched and compiled by the World Advertising Research Center.

The media covered in the report include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema, internet and direct mail.

Annual change in advertising expenditure by medium

 

2005 on 2004
% change at
constant prices1

National newspapers2

2.7

Regional newspapers

2.9

Consumer magazines3

2.2

Business magazines

1.8

Total press

2.6

 - of which display

2.4

 - of which classified

2.9

Television

2.5

Radio

4.5

Outdoor

6.2

Cinema

4.8

Internet

38.1

Direct Mail

2.9

 

 

Total excl. internet4

Total incl. internet4

2.9
4.2



Notes:
1 Constant price figures are inflation-adjusted using the consumer prices index.
2 Includes supplements. 3 Excludes supplements.
4 Excludes directory advertising.

Advertising expenditure has recovered in 2004, with data for the first three quarters of the year pointing to an annual increase of 5.0%. Growth will continue in 2005, albeit at a slightly slower pace of 4.2% year-on-year.

All media sectors are forecast to record real growth, with internet advertising expected to be the single fastest growing medium, increasing by over 30% compared to 2004.

Of the other media, outdoor and cinema are forecast to show the greatest percentage increases, with expenditures rising by 6.2% and 4.8% respectively.

For further information on the AA's Advertising Forecast click here.

Data sourced from WARC; additional content by WARC staff