TNS Unveils US Ad Intelligence Platform

16 May 2006


Market research giant TNS Media Intelligence has announced the imminent launch in the US of AdScope, the first all-digital advertising identification service.

The New York-headquartered company has spent 18 months and millions of dollars developing the system to monitor television, radio, magazine, newspaper and online advertising, working out the ad occurrence and expenditure data for each creative execution in a campaign.

It can also identify, capture, store and deliver ads using automated ad pattern recognition.

Clients using AdScope will have access to a 24/7 web-based system which includes alerts so marketers will not miss ads that are critical to them.

Says TNS MI chief operating officer Bev Andal: "Marketers and their advertising agencies need fast, actionable competitive intelligence, so they can respond immediately to changes in the competitive landscape."

The service monitors more than 80,000 hours per week of network and cable TV, plus 450 radio stations, 2,700 websites and 170 consumer magazines and newspapers.

Data sourced from Brand Republic (UK); additional content by WARC staff