RADIO ADVERTISING UP BY 21% IN FIRST HALF

09 August 2000


The first six months of the new millennium saw US radio advertising grow nationwide by 21 percent, according to the latest figures released by the New York-based Radio Advertising Bureau.

The largest growth, 31%, was recorded in national markets, while local sales grew by18%. Double-digit sales growth was enjoyed by all five regions of the country, both from national and local advertisers, with the East ahead of the rest with a 19% uplift in local adspend and 36% in national revenue.

The RAB survey measured only growth rates – actual revenues are not yet available for the first half – and was based on sampling over one hundred internal markets. However, the results bode well for the full year, building on the record spend of $17.6 billion posted in 1999.

News source: New York Times