Microsoft Readies $500m 'People-Ready' Campaign

20 March 2006

    REDMOND, WASHINGTON - The globe's mightiest software company plans to spend $500 million (€409.94m; £284.62m) over the next year to market a range of new business products.
    The Microsoft initiative will be promoted under the People-Ready banner, including the upcoming Windows XP operating system replacement Vista, a new Office suite and Windows Mobile software.
    The push includes TV, print and web ads, in addition to public relations, direct marketing and third party initiatives.