WARC Innovation Awards

A shortlist has been revealed. The winners will be announced in late April.


The WARC Innovation Awards recognise innovative thinking that delivers tangible results. The Awards are free to enter and open to entries from any country and any communications discipline. There is a $10,000 prize fund for the winning papers.

WARC is looking for innovative strategies that might use new technology, or that might use old technology in a new way. A winning entry might show how a brand’s products or services were transformed, or show how innovative thinking disrupted category conventions.

The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000. We also present five $1,000 Special Awards that will be awarded at the judges' discretion.

A shortlist for 2017 has been revealed and the winners will be announced in late April.

The need for brands to evolve and innovate has never been more critical.

Jeremy Basset • Head of Unilever Foundry, Chair of the Judges, 2016

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