WARC Innovation Awards

The winners have been announced.

Grand Prix


Special Award for Product Innovation

LandCruiser emergency network

Brand Toyota
Agency Saatchi & Saatchi
Advertiser Toyota
Country Australia

Over 65% of the Australian continent still receives no mobile signal due to a lack of cellphone towers.

Toyota decided to turn its LandCruisers into roaming communications hotspots by installing signal-providing devices.

The technology can bring emergency communications to Australia's 5.3 million square km of no-signal areas.


Seeing Eye Dogs

Special Award for Not-for-Profit Innovation

Free Puppies Forever

Brand Seeing Eye Dogs Australia
Agency McCann
Advertiser Vision Australia
Country Australia

The charity created the first puppy subscription service to find foster carers for its litters of puppies.


Special Award for Channel Innovation

Tim Weaver's MISSING

Brand Penguin Random House
Agency Kindred
Advertiser Penguin Random House
Country United Kingdom

The UK publisher maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast.

Good Note

The Good Note

Brand Bou Khalil Supermarché
Agency J. Walter Thompson Beirut
Advertiser Bou Khalil Supermarché
Country Lebanon

The supermarket chain enabled the Lebanese people to give money responsibly to Syrian refugees using an alternative currency.


Special Award for Co-Created Innovation

Drop a hint

Brand Currys PC World
Agency AMV BBDO, Blue 449
Advertiser Dixons Carphone PLC
Country United Kingdom

A contextually relevant, mass-personalisation campaign persuaded consumers to buy electronics as Christmas gifts.


Care Counts

Brand Whirlpool
Agency DigitasLBi
Advertiser Whirlpool Corp
Country United States

Whirlpool installed washers fitted with tracking devices in schools to give disadvantaged students access to laundry facilities.


Special Award for Category Innovation

No blood should hold us back

Brand Bodyform
Advertiser SCA
Country United Kingdom

The feminine hygiene brand challenged taboos with a provocative film featuring sport, exercise and menstrual blood.


Å tartaj Slovenija

Brand Spar Interspar
Agency Formitas BBDO
Advertiser Spar Slovenija d.o.o.
Country Slovenia

Injury detecting helmet

Agency BBDO Bangkok
Advertiser Thai Health Promotion Foundation
Country Thailand

Giving people Vitamin D

Brand NHI - Daman
Agency FP7/DXB ( A part of McCann Worldgroup)
Advertiser National Health Insurance Company - Daman
Country UAE

The Sweet Donation

Brand Baheya Cancer Hospital
Agency FP7/CAI
Advertiser Baheya Cancer Hospital
Country Egypt


The A/C Vests

Brand Emirates NBD
Agency FP7/DXB, MediaVest Spark
Advertiser Emirates NBD
Country UAE

Rethinking recruitment

Brand Dyson
Agency Livity
Advertiser Dyson
Country United Kingdom

A Priceless Delivery

Brand MasterCard
Agency FP7/DXB ( A part of McCann Worldgroup)
Advertiser MasterCard
Country UAE


Innovation to reduce grease

Brand AbsorbPlate
Agency BBDO Bangkok
Advertiser Thai Health Promotion Foundation
Country Thailand

AI multiscreen targeting

Brand Axe
Agency PHD Taiwan
Advertiser Unilever
Country Taiwan

UCL Final Live Stream

Brand BT Sport
Agency Maxus Global / AMV BBDO
Advertiser BT (British Telecom)
Country United Kingdom


Brand CNCO
Agency Strange Thoughts
Advertiser Sony
Country USA, Spain, Latin America

Home-run to home-bound

Brand Inorbit Malls
Agency DDB Mudra Group
Advertiser Inorbit Malls
Country India

Chamki - story of an unborn child

Brand Lifebuoy
Agency PHD India
Advertiser Hindustan Unilever
Country India


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