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Geoffrey Precourt

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Geoffrey Precourt on Warc

Geoffrey Precourt is Warc's US editor. He reports from key events across North America and is Editor-in-Chief of the Journal of Advertising Research. You can read all his articles below.

Prior to joining Warc in July 2008, Geoffrey held senior editorial roles at titles including Strategy + Business, Point, Smart Business and Fortune, and edited the book CMO Thought Leaders.