Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success
How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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Marketing food: A matter of taste
A series of papers on the challenges facing food marketers in a rapidly changing market.
How Mars used marketing science to grow its brands
Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.
We are what we eat
Results of a global Nielsen analysis focusing on global body image and healthy eating trends.
Food company profiles
Euromonitor data and analysis on the sector's major companies.