Adspend Forecasts

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International Ad Forecast

Focusing on 12 key global markets, WARC's International Ad Forecast looks ahead two years across the major media. Data are fully harmonised to allow accurate comparisons and summary tables provide clear overviews.

Download latest WARC International Ad Forecast

Markets: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK and US.

Media covered: Newspapers, magazines, TV, radio, cinema, out of home, internet.

Currency options: Local currency and US$, PPPs (purchasing power parities).

Last updated: November 2016

Consensus Ad Forecast

Access WARC's detailed consensus advertising forecast, based on a weighted average of predictions from various sources including advertising agencies, media companies and industry bodies.

Download Consensus Ad Forecast 2016/17

Markets: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, Spain, UK and US.

Media covered: Newspapers, magazines, TV, radio, cinema, out of home, internet, mobile.

Last updated: October 2016