Diversity, Equity and Inclusion
WARC's new Diversity, Equity and Inclusion hub features the latest best practice, research, expert guidance and case studies to help marketers implement effective DEI strategies, specifically around the representation of diverse audiences, and in their hiring practices.
Why it matters
Not only is supporting DEI the right thing to do, diversity in advertising demonstrably makes a difference to effective marketing. This is why we are working with our global partners to conclusively prove that more diverse advertising works, and put DEI at the forefront of marketing effectiveness.
Diversity in advertising
Consumers and audiences
Black Lives Matter
Older adults: 55+
People with disabilities
Racial and ethnic audiences
Diverse hiring practices
WARC's commitments to Diversity, Equity and Inclusion
At WARC Diversity, Equity and Inclusion is core to us. We are committed to building an inclusive and tolerant culture for our colleagues, customers, partners and the industry; regardless of race, sexual orientation, gender identity, ethnicity, disability, age, religion or belief.
We are committed to creating and fostering an actively tolerant and inclusive workforce for our people to thrive.
Our customer experience
We are committed to continuously improving and reviewing accessibility to WARC's suite of products, for our customers and the industry.
We are committed to creating a diverse and inclusive stream of content to amplify voices across the industry, to accurately represent disproportionately underrepresented communities.
Our market influence
We are committed to educating and nurturing the marketers of tomorrow from disproportionately underrepresented backgrounds and working proactively to influence the diversification of talent in the industry.
We are committed to being an anti-racist and inclusive organisation.
We are committed to recruiting and developing talent from diverse backgrounds.
We are committed to building a network of contributors, content and insights from diverse communities, to be amplified on WARC platforms.
We are committed to an ongoing review of the structure, language and tagging of our product, to accurately represent diverse communities.
Our market influence
We are committed to educating and nurturing the marketers of tomorrow from diverse backgrounds.
Black Cultural Archives
The Black Cultural Archives (BCA) is the home of Black British History and its mission is to collect, preserve and celebrate the histories of people of African and Caribbean descent in the UK and to inspire and give strength to individuals, communities and society.
Mainstream voices have dominated marketing and advertising spaces, there is a need for minority audiences, customers and consumers to be spoken to and reached in an authentic and credible way.
In partnership with the BCA & in collaboration with Niche On Demand WARC’s aim is to:
- Help businesses make their marketing more effective by embedding inclusion as a way of life.
- Connect Black audiences to brands that want to engage in authentic and meaningful ways.
- Provide access to world class insights, data and innovation to enable you to effectively market and engage authentically.
- Showcase the pioneers in black British marketing, their influence and contributions.
In partnership with the ANA Educational Foundation (AEF), the 4A’s Foundation and the Advertising Research Foundation (ARF), WARC and Cannes Lions have teamed up to bring industry knowledge to Historically Black Colleges and Universities (HBCUs). With the help of the HBCU Business Dean’s Roundtable, this initiative will ensure that future Black – and other under-represented groups of marketers – have the best content available to them on creative and marketing effectiveness.
Students from 100+ HBCUs across the US will have access to world-class content from the WARC and Cannes Lions’ The Work platforms, providing them with the tools and insights to help further their education in marketing. This commitment by WARC and Cannes Lions, worth over $1m per annum, is given free of charge.
To learn more about this initiative or if you are an HBCU and would like to sign up, please reach out to us at firstname.lastname@example.org.
WARC and Cannes Lions are committed to advancing and expanding diversity in marketing.
“This partnership will provide HBCU’s with practical educational tools to assist in enhancing our marketing programs. Our curriculum today requires business case studies and other current marketplace resources for student success. It is my hope that this initiative and others will help improve the access of our students to marketing careers across the industry.”
Van B. Sapp, Dean, Saint Augustine’s University School of Business, Management, and Technology and President, HBCU Business Dean’s Roundtable
Hidden Figures: A look at Black British marketing and design
Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.
In partnership with the Black Cultural Archives (BCA) and Niche on Demand (NoD), this video series explores the pioneers in Black British marketing, their influence and contributions.
Each interview draws on key themes such as lessons learnt from being one of the first black owned strategic marketing consultancies in the UK, the influence of black creatives and marketers on Brand Activism, and building on the next generation of black marketers/researchers.
The interviews include:
- Kevin Morosky, Creative Director, Havas Media Group and Co founder POCC
- Dr Glen Yearwood, Owner, Soul Marketing
- Binki Taylor, Founding Partner, The Brixton Project, and Kunle Olulode, Director, Voice4Change – in memoriam of Jon Daniel