Point of Purchase Advertising International

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Warc.com includes a selection of papers from POPAI on point-of-purchase and in-store marketing.
   
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www.popai.com

Point-Of-Purchase Advertising International (POPAI) is the trade association of the $17 billion in-store segment of the advertising industry, dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of in-store advertising through research, education, trade forums, and public policy efforts.

POPAI offers brand marketers, retailers, and producers of in-store advertising a world of information, networking opportunities and education, providing tools needed to do their jobs better and increase their product sales.

The association seeks to advance the evolution of P-O-P advertising as a strategic advertising medium integrated into the marketing mix. POPAI also offers members the tools they need to be knowledgeable about in-store advertising and adhere to industry standards of practice.

For more information on POPAI membership, visit www.popai.com or email membership@popai.com.

 

POPAI 

 

Contact Details

Point of Purchase Advertising International
1600 Duke Street
Suite 610
Alexandria, VA 22314
USA

t: +1 703 373 8800
f: +1 703 373 8801
e: info@popai.com