OAAA: Outdoor Advertising Association of America

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Warc.com includes a selection of OAAA case studies of US outdoor advertising campaigns from the 1990s.
   
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www.oaaa.org

The OAAA is the lead trade association representing the outdoor advertising industry in the United States. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.


The OAAA aims to lead and unite a responsible and respected outdoor advertising industry that is committed to serving the needs of advertisers, consumers and the public, and to provide leadership, services and standards to promote, protect and advance the outdoor advertising industry.

The OAAA’s strategic objectives cover:
  • Government Affairs – to create a positive legislative, regulatory and legal environment for outdoor advertising
  • Marketing – to create demand for outdoor advertising in order to increase market share
  • Communications – to provide all target audiences with compelling and credible information about the benefits of outdoor advertising.
  • Membership – to unite the overall outdoor advertising industry.
  • Operations – to improve outdoor advertising’s quality, appearance, safety and effectiveness.
Further details about the OAAA can be found at www.oaaa.org.
 

OAAA 

 

Contact Details

OAAA: Outdoor Advertising Association of America
1850 M Street, N.W., Suite 1040
Washington, D.C. 20036
USA

t: +1 202 833 5566
f: +1 212 557 9242