The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK's leading brands, media owners and agencies. Given the rapidly evolving nature of the digital landscape, the IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands. By disseminating knowledge and fostering dialogue through research, policy guidance, training and events, the IAB aims to be every marketer's authoritative and objective source for best practices in internet advertising.
IAB members participate in councils and working groups that unite experts in their fields, on topics ranging from display trading to mobile and everything in between. The IAB's councils and working groups help drive the IAB's research and policy initiatives.
While the IAB conducts numerous research projects relating to consumer attitudes, campaign performance and industry trends, the IAB's most widely disseminated study focuses on digital advertising spend in the UK. Published twice yearly in conjunction with PricewaterhouseCoopers (PwC), the IAB's Adspend study is the most authoritative means of assessing the size of the digital advertising market.
In addition to providing data and performance benchmarks, the IAB also champions creativity and innovation in digital advertising. The organisation's flagship events, Mobile Engage and Engage, bring together the industry's brightest talents. The IAB's awards honour the best in digital creative in the UK.
With a dedicated regulatory department, the IAB also helps establish industry policy with IAB members and is in frequent consultation with governmental bodies in both the UK and the EU.