Search Journal of Interactive Advertising
The Journal of Interactive Advertising (JIAD) is an official online publication of the American Academy of Advertising. Founded in 2000, JIAD is an online refereed journal published twice per year, designed to promote our understanding of interactive advertising, marketing, and communication in a changing world.
The American Academy of Advertising
The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Interactive Advertising and the annual conferenceProceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession.
For further information, including sponsorship opportunities, submissions and manuscript guidelines, email the Editor, Hairong Li of Michigan State University, at firstname.lastname@example.org.
All papers published in the Journal of Interactive Advertising are available on warc.com.