The Advertising Association represents all sides of the advertising and promotional industries in the UK – advertisers, agencies, media, and research services. It promotes and protects advertising, communicating its benefits to the economy and to society, and seeks the optimal regulatory environment for the industry. Its goal is an industry that is responsible, understood, and appreciated.
About the International Journal of Advertising
The Advertising Association's International Journal of Advertising publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications.
The Expenditure Report
Produced by Warc in partnership with the Advertising Association, the Expenditure Report provides detailed and authoritative UK advertising expenditure data for all major media.
Every quarter, the UK media are surveyed to produce the UK’s most reliable adspend figures. In addition to providing these, the Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis.
The Report is available exclusively online at www.warc.com/expenditurereport, where data can be downloaded in Excel format.