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MarketingNPV® is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. It provides processes and tools to identify and track the right performance metrics, and to anticipate the economic impact of possible changes in strategy or tactics.
In addition to its advisory services, MarketingNPV runs events, produces books and publishes the quarterly MarketingNPV Journal to raise awareness, provide perspective, frame important issues, and showcase effective solutions in marketing decision making.
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