Effie Worldwide's mission is to recognize, educate and encourage effectiveness among the marketing communications industry.
The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of marketing communication that contribute to a brand's success.
Any marketing medium is eligible for an Effie, as long as results are proven, including Print, TV, Radio, Outdoor, Internet, Guerrilla, Digital, Package Design, Events, Street Teams, PR, Paid or Unpaid Media.
Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the the Global Effie, the Euro Effie, Effie Asia Pacific, Effie Middle East / North Africa and more than 40 national Effie programs.