Are Latin America's children becoming globalized?

Mónica La Madrid
Markwald, La Madrid y Asociados, Argentina

INTRODUCTION

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important similarities in terms of behaviors and preferences makes possible the consideration of these children as a whole.

Latin America has always been considered a region, and in fact, besides its geographical contiguity, a common history and constant communications (sometimes conflictive) bond the different countries. Even though important cultural differences exist, there have always been common elements. However, the similarities perceived at present are, to a large extent, a result of the globalization process that started at the onset of the 1990s.