Tet New Year: Five Insights for Vietnam’s Marketers`

The article offers five considerations for marketers about Tet, Vietnam's biggest holiday celebration, touching on content marketing strategies, search and video.

Tet New Year: Five Insights for Vietnam's Marketers

Uyen Le and Dan HosfordGoogle Asia Pacific

This article is syndicated with permission from Think With Google APAC.

Officially a ten-day affair, the Vietnamese Lunar New Year is often celebrated for weeks leading up to it with traditional music, fireworks, lion dances, and joyful reunions with friends and family. To prep for these highly anticipated Tet festivities, consumers head to search and YouTube. As tradition and technology collide during Tet, brands have myriad opportunities to connect. The first step is understanding what consumers are looking for.

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