Microsoft India: Be Future Ready

Anjali Hegde, Shilpi Prasad and Debarshi Chakravorti

Campaign details

Brand owner: Microsoft Corporation
Agency: Reprise Media, Lodestar UM and LinkedIn
Brand: Microsoft India
Country: India

Executive summary

This case study demonstrates how Microsoft set out to reflect the vast changes that had taken place in both the marketplace and industry in India, and urged their customers to 'Be Future Ready'. Their audience included opinion leaders, influencers and technology enthusiasts in the new environment, and the aim was to shape their opinion towards Microsoft and help them capitalise on current trends. The campaign's success resulted in Microsoft receiving a highly insightful increase in product recommendations and votes on product features, and x2.5 higher engagement on targeted status updates for Microsoft's company page, when compared to the competition.