Ministry of Health: The Lowdown

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Campaign Details

Advertiser: Ministry of Health (NZ)
Agency: Draftfcb New Zealand
Brand: The Lowdown.co.nz (public health website)
Brand: Health
Campaign duration: December 2009 to May 2010
Campaign objective: Government and social aims
Country: New Zealand
Media budget (USD): $250,001 - $1million
Media used: Internet display, Internet search, Social media, Television (broadcast)

Executive Summary