Frugi

The concept of Cut4Cloth was to create organic baby clothes that would fit over washable cloth nappies.

Frugi

Corporate/Brand Identity Design & Implementation costs under £100,000Absolute

2. EXECUTIVE SUMMARY

Cut4Cloth was the brainchild of Lucy Jewson, whose concept was to create organic baby clothes that would fit over washable cloth nappies. The company swiftly established an enthusiastic customer-base with a turnover of £62K in year one. Lucy's ideas for other child and mum-friendly organic products emerged and the opportunity for growth was obvious. However the team faced an uncomfortable dilemma – although Cut4Cloth was seeing a good increase in sales year on year, it was becoming apparent that they had reached a plateau with the...

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