Yahoo Living Ads

Norm Johnston

This brief article summarises the Yahoo advertising format, Living Ads. "Living ads" go with their "living magazine", which aggregates a range of publisher content into a tablet experience.

Yahoo Living Ads

Norm Johnston

Background

Yahoo has followed-up their recent Livestand iPad application launch with a new innovative advertising format called Living Ads. In effect, they are now offering “living ads” to go with their “living magazine”, which aggregates a range of well-known publisher content (news, sports, other interests) into a slick personalized, tablet experience. Livings Ads is great example of Yahoo's ambitions to deliver both premium ad formats along with their premium content across multiple devices, particularly mobile.

Details

It's hard to capture the “Living Ad” experience without actually experiencing it, which you can do at http://yahoolivingads.com/...

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