The Economist, Asia: A regionalized social media opportunity

This case study explains how The Economist uses a Facebook page for the Asia-Pacific region to tailor content and improve its customer service.

The Economist, Asia: A regionalized social media opportunity

Grace Hahn and Matthew Wong

Campaign details

Brand owner: The Economist GroupLead agency: SocialFlowContributing agency: Ogilvy IndiaBrand: The EconomistCountry:Afghanistan, American Samoa, Australia, Bangladesh, Bhutan, British Indian Ocean Territory, Brunei Darussalam, Cambodia, China, Christmas Island, Cocos (Keeling) Islands, Cook Islands, Federal State of Micronesia, Fiji, French Polynesia, Guam, Hong Kong, India, Indonesia, Japan, Kiribati, Korea, Democratic People's Republic, Korea, Republic of , Lao People's Democratic Republic, Macau, Malaysia, Maldives, Marshall Islands, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Norfolk Island, Northern Mariana...

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