Spinal Cord and Brain Injury TV3 Telethon: Team Hoyt
Agency: Bassat Ogilvy BarcelonaClient: TV3 TelethonProduct: Spinal cord and brain injury telethon
Objectives
WHAT IS LA MARATÓ DE TV3? BACKGROUND INFORMATION
La Marató de TV3 (Telethon) is a social and solidarity project promoted by the regional television of Catalonia (region of Spain with its own language and culture) focused on publicising and obtaining economic resources for scientific research on diseases that are currently incurable.
This live television programme has been held annually in December since 1992. It has an approximate duration of 15 hours and generates...