Programmatic buying: A guide for the perplexed

This article explores some of the issues surrounding programmatic, addressing marketers' lack of understanding and highlighting key benefits and problems with this method of digital ad buying.

Programmatic buying: A guide for the perplexed

Erik Sherman

IT'S A BIG DEAL AND A LOT OF MARKETERS KNOW VERY LITTLE ABOUT IT; WE'RE HERE TO HELP BY ERIK SHERMAN

Once upon a time, someone had a great idea: automate online ad sales. With all those publishers,...