Powerball Lottery Jackpot Game: "Yeah, that kind of rich", "Invasion" and "Writer's room"

Agency: DDB New York
Advertiser: New York Lottery
Brand: Powerball Lottery Jackpot Game
Country: USA

Objectives

Some background

When it comes to large payout multi-state Lottery jackpot games, New York has historically been ruled by Mega Millions, embraced by New Yorkers since it was introduced in 2002. After Lottery cross sell regulations were loosened in January 2010, states were allowed to sell both Mega Millions and Powerball tickets. New York took advantage of this ruling by launching the jackpot game Powerball in February 2010.

Powerball is an American lottery game sold by 45 state lotteries as a shared jackpot game. Players purchase tickets reflecting their number selections. The more player numbers matched with the randomly selected winning numbers, the larger the jackpot won.