Chiquita and Universal Pictures: Minions love bananas 2015

This case study explains how banana company Chiquita used its partnership with Universal Pictures, the movie company, to differentiate its brand with 'Minions' themed content.

Chiquita and Universal Pictures: Minions love bananas 2015

Campaign details

Brand: Chiquita and Universal PicturesAgency: FunMobilityCategory: Cross Media/Cross Mobile Integration Region: NA

Objective

With the Minions feature film set on a course for global...

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