A Comparison of Mail, Fax and
WebBased Survey Methods

Cihan Cobanoglu
University of Delaware
Bill Warde
and
Patrick J. Moreo

 Oklahoma State University


Introduction

As the number of internet users in the world doubles every year, reaching 100 million in 1998, researchers are using internet tools such as email and webbased surveys more often. According to Dillman (1999), the most significant advances in survey methodology during the twentieth century were the introduction of random sampling in the 1940s and telephone interviewing in the 1970s. However, researchers today are witnessing similar, if not bigger, significant advances in the field of survey methodology, with the introduction of technologybased surveys such as the internet, voice recognition systems, and electronic fax surveys.