Warc Consensus Ad Forecast: January 2014

Suzy Young

Warc's Consensus Ad Forecast publishes figures based on a weighted average of predictions from various sources, including advertising agencies, media monitoring companies and industry bodies
  • The report indicates expected adspend growth of +3.2% across 13 major markets in 2013, followed by a +5.2% rise in 2014.
  • This represents downgrades for both years from when the Forecast was released in June 2013.
  • Russia, where all-media adspend is forecast to rise +11.8% year on year in 2013, is expected to record the fastest growth; Italy, down -12.9%, is expected to be the worst performer.
  • Within individual media, internet will be the best performer, up +15.3% in 2013....

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