Marketing to goldfish: The A-B-C-Ds of mobile advertising in South East Asia

The article provides practical tips from Facebook on how brands can building effective, engaging advertising content on mobile platforms in South East Asia.

Marketing to goldfish: Facebook's A-B-C-Ds of mobile advertising in South East Asia


"You have the attention span of a goldfish." Remember saying this to a friend who couldn't pay attention to what you were saying for more than a few seconds? Well, research has now shown that it's true for most of us when we're on our mobiles…

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands