Marketing to goldfish: The A-B-C-Ds of mobile advertising in South East Asia

The article provides practical tips from Facebook on how brands can building effective, engaging advertising content on mobile platforms in South East Asia.

Marketing to goldfish: Facebook's A-B-C-Ds of mobile advertising in South East Asia

Facebook

"You have the attention span of a goldfish." Remember saying this to a friend who couldn't pay attention to what you were saying for more than a few seconds? Well, research has now shown that it's true for most of us when we're on our mobiles…

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