Newfoundland & Labrador Tourism: Find Yourself

Target

Section I — Basic information

Business Results Period (Consecutive Months): January 2009 -June 2011
Start of Advertising/Communication Effort: January 12, 2009
Base Period as a Benchmark: Calendar 2008

Section II — Situation analysis

a) Overall Assessment

Around here, there's no such thing as an accidental tourist. Confronted by real and perceptual barriers of travel distance, time, and cost, it takes deliberate planning and a determined effort to visit Newfoundland and Labrador (NL) - the most easterly point in North America.