The truth about mobiles and shopping

This article shares findings from research into mobile shopping habits in the UK, and argues that the biggest m-commerce opportunity is when people are at home, not in-store.

The truth about mobiles and shopping

Bob BurgoyneTNS Global

If you've spent the last few years worrying about mobile showrooming, then the results of a pioneering study of those who actually use shopping apps might surprise you… Far from trying to head off the rise of mobile shopping, your greatest opportunity might lie in encouraging it

A lot of shoppers carry apps on their mobile phone that enable them to find product information, compare prices – and seek out better deals. A lot of those shoppers have at some point used those apps to find out if the store...

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