How Green is your Paper?

Trees make better sense than recycling newsprint, or little green signs saying 'no'.

Alan Garth

The frees, indeed all newspapers, are getting a bad ecological press - 'not worth reading', and 'bad for the environment'. An industry leader stresses quality, but there's also a disconcerting probability that the prodigious demand for more newsprint, therefore trees, is an ecological boon. Despite the government's woolly support for recycling, trees generate oxygen. Collecting and recycling newsprint (or doing without) seems to deplete it.

At a recent Financial Times conference on the prospects for the publishing industry in the 1990s, Hew Stevenson, chief executive of Westminster Press, touched on a subject of growing concern both to publishers and their readers. Green issues, it seems, now touch any industry you care to mention. Nor is the publishing industry alone in having to suffer from some of the misunderstandings which surround environmental issues.