Picture Perfect: Microsoft on Instagram

This article explains how Microsoft, the technology company, is using Instagram to connect with people.

Picture Perfect: Microsoft on Instagram

Andrew EitelbachANA

Microsoft launched its official Instagram account, ©microsoft, this past November, kicking things off with a two-month, globe-spanning shoot by photographer Justin Bastien. "Justin's an amazing photographer and he will set the tone for our account," says Rob Wolf, senior communications manager at Microsoft.

Each shot, tagged with the hashtag #DoMore, profiles a person like Ben Starnes, a vascular surgeon who uses 3-D printing technology to help in the operating room, and Laila Ghambari, who works at the Barista Guild of America and trades coffee knowledge with others around the world via Skype....

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