a wellkept secret?
Buxton Independent Consulting
directory medium just keeps on growing. Whether you take a 1, 10, 20, 30 or even
40year span to measure growth, the directory medium either comes out top of
the class, or is up with the leaders. And in terms of sheer consistency of
growth, it doesn't take much imagination to rate directories top of the heap.
The total amount of money spent on advertising is largely
determined by economic factors. A lot more advertising money is spent in wealthy
countries than is spent in poor countries, simply because the demand for goods
and services is much greater in wealthy parts of the world, and hence there is
greater competition via advertising for the potential consumers' ear and eye.
For this reason adspend tends to grow faster than economic growth over long
periods of time.