Creative format guidelines for display and mobile advertising - updated for HTML5

This report provides new guidelines for the creative format of display and mobile advertising that fully embrace HTML5 technology as the new standard for ad creative.
  • This updated report aims to develop new creative specifications that will allow creative vendors to build immersive ad experiences using HTML5 technology.
  • The guidelines are designed to inform publishers on the updated file size limits necessary for executing HTML5 ads.
  • It offers advice on factors to consider when building and serving ads in HTML5 that maximizes page and ad load performance and minimises time to visual display of the ad in users' browsers....

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