Talking data analytics with Action for Children and O2: The Festival of Marketing 2013

This event report discusses how approaches to data analytics are evolving. Research shows that marketers face growing pressure to demonstrate effectiveness, a trend many brands are struggling to satisfactorily respond to.

How Action for Children and O2 approach analytics

Joseph CliftWarc

It is a truism among today's marketers that data will inform more and more campaign-related decisions in the future, including those traditionally taken by agency creatives. This process has been repeatedly characterised by Sir Martin Sorrell, chief executive of agency holding company WPP Group, as a transition from "mad men" to "math men".

Capturing and using data to improve effectiveness was a major subject of focus at the Festival of Marketing, an event held in London in October 2013. Two presentations from clients in very different categories...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands