Bliss: A Sweet Social Media Success Story
The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and Innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), Innovation (25%).
For more information on this annual prize, visit www.warc.com/prize.
Campaign duration: 6-12 months
Campaign objective: Fund-raising
Country: United Kingdom
Media budget (USD): Up to 500k
Media used: Email marketing, Internet microsites, Internet search, Magazines (consumers), Online video, Radio (national), Social media, Word of mouth