Cigna: Go Know Take Control Content Integration
Campaign Details
Brand: CignaBrand Owner: CignaLead Agency: OMDContributing agencies: McCann/MRMCountry: United StatesIndustry: Healthcare services, providersChannels used: Social media, TelevisionBudget: 3 - 5 million
Executive Summary
According to the CDC, if all Americans got their annual check-ups, 100,000 lives would be saved. Ask any doctor, an ounce of prevention is worth much more than a pound of care. Because people do not take the time to get their check-ups, Cigna partnered with ABC to...